The social media
giant, on its official blog posted that the videos will be silent when they
appear in a Facebook user's newsfeed but expand and play the audio
when clicked.
However, only
those videos, which are posted to the site by individual users, celebrities or
musicians, will have the auto-play function during the test but the company
said that it would explore to bring this feature to marketers in the future,
stuff.co.nz reports.
Facebook is
speculated to charge brand marketers 1 million dollars to 2.4 million dollars
to show 15-second auto-play video ads on its social network.
The report said
that the auto-play videos will work on Facebook's mobile apps for smartphones
running Google's Android software and Apple's iOS software.
Facebook
spokeswoman Momo Zhou said that during internal tests, the auto-play ads did
not seem to significantly reduce battery life and the videos stop playing once
a user scrolls past them in the news feed.
The report further added that the auto-play will work
only with videos that users upload directly to Facebook and those from external
websites such as YouTube will not work with the auto-play feature in the test
and users also have the option of switching off the feature.
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